When we consider which Models to follow, there is only one model that could be considered the base foundation for all other models in our industry. The 3 L’s model.
Leads, Listings and Leverage.
Leads
Let’s pretend for a moment that you were receiving 50 new leads every week. Do you think you would have a problem making 100′s of thousands of dollars per year. Come on now, be honest, that’s 2600 new leads per year. Having a large number of leads will allow you to be much more selective when deciding with whom you will spend time. You’ll be able to spend your time with only the most motivated Buyers and Sellers.
Listings
You have got to obtain listings. You can’t sell apples from an empty cart. You’re basically unemployed if you have no listings. Listings start the whole cycle rolling. You put up a sign, it generates leads. You place an ad, it generates leads. You conduct an open house, it generates leads. The biggest issue you need to address? You need to make sure all of those leads get to you and make sure you have the necessary skills to convert them to appointments.
Leverage
As you begin generating a larger amount of leads you need to systematize how you will handle and prioritize them so you maximize your time and your earnings. What systems and processes can you put in place that will allow you to be more efficient and leverage your time. At some point, if you are following a solid model, it will be time to consider hiring an assistant to further leverage your profitabilty.
So what are you going to do to improve you lead generation? What systems and processes will you initiate to generate a massive amount of leads?
As always, if you have any questions give me a call.
